Sundry Friends: Photographer Jeanie Choi


When we first saw Jeanie Choi’s work, we felt it was kismet. Her use of natural light and clean composition instantly spoke to the Sundry in us. And, when we asked the LA-based photographer to spend some time shooting our Fall collection, she delivered casual cool perfection.

Naturally, we were curious to learn more about the young talent. So, Jeanie took some time out of her day to tell us about her plans for the future, her devotion to shooting on film, and her future dog named Bagel:

Tell us a little about yourself. Who is Jeanie Choi?
I grew up in Guadalajara, Mexico until I moved to New York where I studied Photography at Parsons the New School for Design. It was a somewhat spontaneous decision to move to Los Angeles, but I can’t see myself leaving any time soon. I am the Archivist at a fine art gallery in West Hollywood and I manage social media for a boutique hotel in Hollywood. 

Has living in LA changed you at all?
LA has definitely changed my style and what I like over the last couple of years. Who knew I’d be into gardening, yoga, hiking? I also don’t just only own black clothing now. 

Did you always know what you wanted to do or was it more of an evolution?
I knew I wanted to pursue photography early on, but you can go so many ways with photography. I try to find balance between my fine art and commercial projects, but this allows me to be flexible with each body of work, whether it be video, mixed media, installation or publications. There’s still so much left to study and document. 

Tell us a little about your process.
I’m most comfortable shooting with medium format film in naturally lit spaces. There’s something about film that you could never imitate digitally. I like the time and attention it demands not only to take a photograph, but also the aftermath of processing the film, scanning the negative and retouching the file. 

What inspires you?
The window light in my new home, my sketchbook, muted colors, minimal compositions, gallery hopping, discussing ideas with other artists and my Instagram feed.

Are you influenced by any other artists?
Katy Grannan, Sam Falls, Collier Schorr, Felix-Gonzales Torres, Taryn Simon are a few of the artists I constantly look at and think of.

Tell us something weird/ interesting/ cool about yourself.
I’m more comfortable speaking Spanish than English or Korean; I can quote every line of “The Wedding Singer”; I had eight burgers in one week; I was tricked into going to a Buddhist retreat; I’d like to live in Barcelona or Copenhagen at some point although I’ve never been to both cities.

Describe your perfect day.
My perfect day starts with multiple cups of coffee. I water my plants, take an early yoga class, a spin class if I’m feeling ambitious, pack my cameras and overload on snacks for a road trip with friends.

What do you hope for the future? What are your goals?
Make art, collect art and collaborate. I’d also like a dog named Bagel.

Why Sundry?
It’s all about feeling comfortable and feminine with a tomboyish flair. I’ve also promised myself to stop buying clothes with stripes, but I can’t help it. Sundry does them so well!



View more of Jeanie's work on her website:
And her Instagram: @jeaniechoi