Our dear friend and Sundry ambassador Paola Lopez recently surprised us with some amazing photos of her taken by surf photographer Nik West. Sayulita-based West is known for unique, vibrant portraits of surf culture and beach life. As fans of his work, we were thrilled to see these photos of Paola taking up waves in her Sundry favorites. We hope you enjoy just as much!
The mock-up used to create Kevin Butler's final illustration.
A classic car lover and avid art collector, Matt Leblan (the creative mind behind Sundry) commissioned two of his favorite LA-based artists to create some auto-oriented artwork for his collection. We found the final pieces so delightful, we thought you might enjoy them too.
As a beach brand, we usually find our attention geared toward warm-weather phenomena (beach days, palm trees, and the like). But, when we came upon photographer Richard Johnson’s ice huts series, we felt instantly inspired. The huts are bright and eclectic – each a unique representation of its owner.
Over the course of eight years, Johnson has created an extensive archive of these tiny huts stationed across Canada. Mainly constructed from sheet metal and plywood, the huts are meant to provide only the bare necessities for ice fishermen. Still, with form directly meeting function, their no-frills aesthetic is a true visual treat. Enjoy:
Sidewalk Surfer, Huntington Beach, 1976 by Hugh Holland
For the first in our “Things We Love” series, we’re thrilled to feature Wax Posters. Our dear friend Camilla Trigano founded the online store to celebrate “heroes, legends, misfits, misanthropes, outsiders and outcasts.”
When we first saw Jeanie Choi’s work, we felt it was kismet. Her use of natural light and clean composition spoke to the Sundry in us. When we asked the LA-based photographer to spend some time shooting our Fall collection, she delivered casual cool perfection.
Naturally, we were curious to learn more about the young talent. So, Jeanie took some time out of her day to tell us about her plans for the future, her devotion to shooting on film, and her future dog named Bagel:
We’re always interested in the people behind the scenes, and Loren Denis’ story is particularly fascinating. With a successful modeling career under her belt, the French writer/ director has spent some time on both sides of the lens. After years of posing as the subject, Loren decided to get behind the camera instead. And we’re so glad she did – she’s since shot two of our Lookbooks as well as this short film, which brilliantly captures the essence of Sundry. It’s clear that Loren truly has a knack for conveying emotion and movement on camera. While visiting LA, she took a quick break to tell us more about her past experience and her hopes for the future:
When we discovered Matt Brooks’ Instagram, we didn’t think twice before tapping ‘follow.’ A Graphic Designer by trade, Matt takes pictures that are uniquely refreshing and bright, with an emphasis on bold colors and clean lines. His photos cheerfully convey the spirit of L.A. (you’d never guess that Matt grew up in Portland), and remind us why we love this city so much. We sat down with the social media pro to pick his brain and hopefully pick up some of his tricks:
Imagine being in an old Hollywood house filled with beautiful art, photography, wildly eclectic furniture, collectibles found at thrift stores and markets, books and magazines from the most modern art and fashion publications to vintage ’60s Playboys, and a large yard with a classic fountain and view over the canyons. This was where we shot our Fall 2015 Lookbook, "The Art House.”
There is an art to being a great photographer. It's about a viewpoint, an opinion. Many people can shoot a photo, but to have a camera, and shoot a photo with an individual style, to give the captured moment a particular look, a recognizable trait, that is an art.
Sundry has a friend we consider such an artist, a photographer with a great style. He's also a childhood friend of Matt's (Matt LeBlan, Founder and Creative Director of Sundry), both having grown up in Aix en Provence in the South of France.
Clement has beautifully shot 3 of our look books so far, and his work has always been stellar.
We thought we'd like to introduce him a little more to you, on the cusp of launching our Fall 15 Look Book, "The Art House", which he shot for us earlier in February.
We were fortunate enough to catch a moment with him in London, and he told us a little more about how he happens to hold a camera in his hands...
We float, we hold, we laugh, we kiss.
Our dear friend Loren Denis wrote and directed a short film for us, celebrating love and Sundry.
Thanks Loren, we love it, and we love you.
See more of Loren's work at www.lorendenis.com/.
And a big thanks to:
Janicke Askevold and Anthony Vibert (Talents)
Alexandre D'audiffret (DOP)
Avia (Sound and Music)
Dimitri Chamblas (Producer)
Julien Amiard (Post Producer @Firmstudio)
Maxime Pozzi Garcia (Editing)
Anne Szymkowiak (Color grading)