The new season is in full swing, which means it's time to plan that perfect Fall trip. This year, we were craving a road trip up the beautiful coast of California, and so we did just that. It turned out to be the perfect cool-weather getaway - the shoreline is beautiful all year long but starts to feel magical as the sky turns a shade darker and the air starts to chill.
As our Fall '16 collection is built around the notion of this trip, we didn't take these travel plans lightly. We planned each stop diligently and scouted the most beautiful spots in each destination. We ultimately mastered the ultimate California-Coast adventure, so we figure it's only right to share with you here. Enjoy!
As every Sundry girl knows, each of our collections is designed to be worn on the go, and Fall 2016 is no different. This season, Matthieu (the man behind the brand) wanted to create a capsule wardrobe based on the idea of a trip up the California coast. For inspiration, he turned to vintage photographs and elements of the landscape surrounding us – images of desert plants and wide sandy beaches went up on the wall, and the collection moved forward.
Photo courtesy of @platform_la.
We’ve been thrilled be a part of Platform LA this Summer. Platform is a brand new Culver City complex featuring cutting-edge lifestyle brands + restaurants (including yours truly).
The mock-up used to create Kevin Butler's final illustration.
A classic car lover and avid art collector, Matt Leblan (the creative mind behind Sundry) commissioned two of his favorite LA-based artists to create some auto-oriented artwork for his collection. We found the final pieces so delightful, we thought you might enjoy them too.
As a beach brand, we usually find our attention geared toward warm-weather phenomena (beach days, palm trees, and the like). But, when we came upon photographer Richard Johnson’s ice huts series, we felt instantly inspired. The huts are bright and eclectic – each a unique representation of its owner.
Over the course of eight years, Johnson has created an extensive archive of these tiny huts stationed across Canada. Mainly constructed from sheet metal and plywood, the huts are meant to provide only the bare necessities for ice fishermen. Still, with form directly meeting function, their no-frills aesthetic is a true visual treat. Enjoy: