The new season is in full swing, which means it's time to plan that perfect Fall trip. This year, we were craving a road trip up the beautiful coast of California, and so we did just that. It turned out to be the perfect cool-weather getaway - the shoreline is beautiful all year long but starts to feel magical as the sky turns a shade darker and the air starts to chill.
As our Fall '16 collection is built around the notion of this trip, we didn't take these travel plans lightly. We planned each stop diligently and scouted the most beautiful spots in each destination. We ultimately mastered the ultimate California-Coast adventure, so we figure it's only right to share with you here. Enjoy!
As every Sundry girl knows, each of our collections is designed to be worn on the go, and Fall 2016 is no different. This season, Matthieu (the man behind the brand) wanted to create a capsule wardrobe based on the idea of a trip up the California coast. For inspiration, he turned to vintage photographs and elements of the landscape surrounding us – images of desert plants and wide sandy beaches went up on the wall, and the collection moved forward.
Photo courtesy of @platform_la.
We’ve been thrilled be a part of Platform LA this Summer. Platform is a brand new Culver City complex featuring cutting-edge lifestyle brands + restaurants (including yours truly).
Indoek, a surf-centric site and blog, recently featured our Creative Director Matthieu Leblan's Venice Beach home as part of their Surf Shacks series. Mark Wiesmayr from Indoek (who also happens to be a close friend of Matt's) also sat down with Matt to learn more about his French heritage, life in LA, and the DNA of the Sundry brand. We loved the story so much that we thought we should share it here with you as well:
Early memories (and your accent)?
I grew up in Aix-en-Provence and I spent my childhood summers along the Mediterranean Sea in the South, and in Western France surfing and sailing in the Atlantic Ocean. Spending all this time around the beauty of nature taught me to appreciate sun, sand, and sea and I think eventually inspired me to do what I do now. I draw a lot of inspiration from my family heritage. My grandmother had impeccable style and my mother made all her own clothes. I love to look through vintage family photos for inspiration.
Young, old, big, small – all are welcomed at Mama’s!
When we were asked to create custom tees for Mama Shelter, we could hardly contain our excitement. The funky-cool Hollywood hotel perfectly captures the energy of our favorite city, and we couldn’t wait to add a little Sundry to the mix. In designing the tees, we wanted to represent all the things that make Mama Shelter unique, and we're thrilled with the end result. Read on to see more Sundry for Mama Shelter.
Imagine being in an old Hollywood house filled with beautiful art, photography, wildly eclectic furniture, collectibles found at thrift stores and markets, books and magazines from the most modern art and fashion publications to vintage ’60s Playboys, and a large yard with a classic fountain and view over the canyons. This was where we shot our Fall 2015 Lookbook, "The Art House.”
When we were thinking of how we wanted the Summer 2015 Lookbook to be shot, I was also thinking of the places I wanted to explore here in California. You know how it is - living in a place, taking holidays far away, and not having seen enough of what is around you. I have always wanted to surf the Channel Islands. My friends had told me about how beautiful they were, the trip there (only accessible by boat), see through waters, desolate landscapes of small islands that drop into the Pacific Ocean, mainly empty, and glorious waves. I pictured a day's adventure out there, the road trip and the destination being the cadence for the season's looks.
So we got up at dawn, very early, coffee in the cupholders of the cars, and started the drive to Ventura Harbor from Venice Beach. The Channel Islands are north of LA, parallel and West of Ventura, and there are 5 of them that are National Parks. Preserved, protected, and no population on most of them at all. Other than a lot of wildlife.